Hoshizaki helps foster diversity with sponsorship of education and mentorship programme

Hoshizaki UK is proudly supporting The Equal Measure Project, a pioneering initiative jointly run by Equal Measures and The Mixing Class, which aims to use education and mentorship to foster increased diversity within the cocktail and spirits industry.

The programme plans to positively challenge existing hiring practices and ensure that bartenders from underrepresented BAME communities and underprivileged backgrounds are given a helping hand in overcoming existing obstacles and establishing themselves in the drinks industry.

Commenting on the programme Simon Frost, Director, Hoshizaki UK & Ireland said: “We are delighted to be sponsoring The Equal Measure Project. Hoshizaki equipment is trusted by bartenders and mixologists across the country and so it is great that with our support, 30 candidates from BAME communities and underprivileged groups can work towards a WSET Spirits Level 2 qualification and start an exciting career in this amazing industry. Good luck to all the candidates and their mentors!”

Hannah Lanfear, founder of The Mixing Class said: “Every quarter we’ll have 30 participants and the ten that have most impressed, through feedback from mentors and their WSET Level 2 exam results, will then be offered the Level 3 WSET. The reaction from industry leaders through mentorship and the support from brands has been so exciting. The way it’s grown has been a lovely thing – the whole community has pitched in.”

Deano Moncrieffe, founder of Equal Measures, said: “We are determined to help those who have had to face unfair barriers due to either the colour of their skin or lack of financial resources to further themselves and unlock their full potential. This is not a one-off, we will do this until we really do start to see an industry that is more reflective of society and true progression means everyone must play a part.”